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Google Ads for service businesses

More enquiries from your Google Ads — without spending more.

I rebuild the landing pages your ads point to, audit your account setup to cut wasted spend, and fix the tracking that guides Google's bidding — so more of the clicks you already pay for turn into real enquiries.

  • More enquiries from the same ad spend
  • Higher-quality enquiries through better targeting
  • Clear reporting on the revenue your ads bring in
Book your free audit call → Connect on LinkedIn

Free, no obligation · No long contracts · Measurable results

Intro · 2 min
Certified in & building on the Google stack
Google Ads Google Analytics 4 Google Tag Manager Looker Studio Google Business Profile Consent Mode v2
§ 01 — The problem

Weak landing pages turn paid clicks into lost enquiries.

You're already paying for the clicks. Whether they turn into enquiries comes down to the page they land on — and that's where purpose-built landing pages make the difference.

The page your ads point to
Ad → main websiteWasted spend
  • Ads land on a general page, not one built to convert
  • Weak hero with no headline that matches the ad
  • A wall of text, with weak or no imagery
  • No enquiry form above the fold
  • No click-to-call, and slow on mobile
Ad → dedicated pageEnquiries
  • A strong hero and imagery, matched to the ad
  • Trust signals up front — reviews and accreditations
  • An enquiry form above the fold
  • Click-to-call button — every enquiry tracked
  • Fast, mobile-first, benefits front and centre
What else we usually find

The page is the part we can see before we ever touch your account. Once we're in, the same leaks show up again and again — here's what an audit typically uncovers:

Common problems we find
Every advertiser with a weak page tends to have a few of these too

Targeting locations you don't serve

Ads showing in areas you can't or won't work in — loose radius and poor location targeting quietly burn budget.

Fixed in the audit

Ads for searches unrelated to your service

Loose keyword targeting and missing negative keywords mean you pay for clicks that were never going to become customers.

Fixed in the audit

No welcome message to warm the enquiry

No automated email or SMS when someone enquires, so expectations aren't set and contact rates suffer.

Automated comms

Tracking that misleads Google

Inaccurate conversion data means Google bids toward the wrong people — and you can't see which ads actually bring in revenue.

Tracking, fixed
§ 02 — The solution

The fix: more of your clicks turned into customers.

A dedicated, message-matched page works on two fronts at once — more of your clicks convert, and because Google rewards a better landing-page experience, those clicks often cost less. Here's what I build.

01

Dedicated landing pages

One per service you advertise — message-matched to your ads, fast, mobile-first, with the enquiry form and click-to-call above the fold.

Example dedicated landing page built for a solar installer — headline, benefits and an enquiry form above the fold
  • Convert more clicks into enquiries
  • More customers from the same spend
02

A full Google Ads audit

Account structure, targeting, match types, negative keywords and ad assets — I find the wasted spend and show you exactly where it's going.

Targeting
Creatives
Bidding
Measurement
More leads
less wasted spend
  • Higher-quality enquiries — only relevant searches
  • Reduce wasted budget spend
03

Tracking, fixed properly

GA4 and conversion tracking on forms and calls, wired through Google Tag Manager and joined up with your CRM — so you, and Google's bidding, can finally see what's actually working.

Website
Tag Manager
Google Ads
Analytics 4
Looker Studio
CRM
Robust analytics
Better bidding
Revenue impact
  • Send Google the correct data for better bidding
  • Understand the impact of your ads on revenue
Optional 04

Automated communications

Set expectations and create a warm introduction with automated email and SMS the moment someone enquires. A proven way to lift contact rates.

Sent instantly
Hi Sam, it's Iain from Apex Roofing — calling you shortly about your quote 👍
  • Set expectations before you even call
  • Increase your contact rate

After completion, I can manage the account or hand it back over to you. I'm also available to audit your local SEO and improve your website.

§ 03 — How it works

From first call to proven results.

A simple, transparent path. You always know what's happening and what it costs.

01

Your free audit

Book a call and we go through your ads and landing pages together — no access needed. Go deeper into the account if you'd like.

02

Findings & proposal

I walk you through everything I've found and would improve, with a clear plan and a fixed price. No obligation.

03

Build & fix

I do the work: new landing pages, a tighter account, tracking done right — plus any automated comms.

04

Measure & prove

We track results against your baseline and grow what's working — with clear reporting on real enquiries.

§ 04 — Results

Helping service businesses generate more enquiries.

I've worked with clients across finance, renewables, travel, health & fitness, and more.

Online Mortgage Advisor
Greenfields
Sol Renewables
The Really Helpful Travel Group
The Road Trip Expert
TPT Studio
Iain Salter, founder of Growth Workshop
§ 05 — About

Hi, I'm Iain.

I specialise in Google Ads for service businesses that depend on enquiries. I build high-converting landing pages, restructure accounts to cut wasted spend, and fix tracking so Google gets the data it needs to find you the right customers.

You work directly with me from the first call through to launch and beyond. There are no long-term contracts — we move in clear, phased steps — and everything I build is measured, so we always know what's bringing in customers and what to do next.

8+
Years experience
2
Google certifications
1:1
Direct, no middlemen
Book your free audit call → Connect on LinkedIn
§ 06 — FAQs

Questions, answered

Anything else? The free call is the best place to get specifics for your business.

Who do you work with?
Service businesses that rely on enquiries and already run Google Ads — trades, home services, and professional or health services. If you're spending on ads and want more customers for the same budget, you're in the right place.
Do you need access to my Google Ads account?
Not to start. The first call is a video call where we review your ads and landing pages together — no access required. If you want to go further, you can share your screen and open your own account so we can look at where the budget's going, or grant proper access through a Google Ads Manager account (no password sharing, removable any time).
Do you lock me into a long contract?
No. Work runs as fixed-scope projects or simple monthly arrangements you can adjust as things change. You're never tied into something that isn't working for you.
How much does it cost?
It depends on how many pages your ads target and the state of the account. You'll get a clear, fixed price in the proposal before anything starts — no surprise invoices. The audit call is where we work out what you actually need.
How quickly will I see results?
Because we measure from day one, landing-page and tracking fixes tend to show up quickly once live. I'll always be straight with you about realistic timelines rather than promising overnight miracles.
Do you work remotely?
Yes — I work remotely with businesses wherever they are based, so location is never a barrier.
Let's talk

Get more enquiries from the same ad budget.

Book a free audit call and I'll show you exactly how — where your quick wins are, and what I'd change to turn more clicks into customers.

Book your free audit call → Connect on LinkedIn
Book your free audit call →